Hotel group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like Expedia or Booking.com. Unlike other media buying types we looked at, programmatic direct doesn’t follow a bidding process. https://bookmarkboom.com/story17523573/alles-%C3%BCber-anzeigenb%C3%B6rse